Education / Experience
- Bachelor’s Degree in marketing, communications, or related field (required)
- Minimum of five (5) years digital marketing management, campaign building, bid optimization, vendor management (required)
- Minimum of three (3) years search engine optimization, search engine marketing, and ad budget management experience (required)
- One (1) year of experience developing comparison testing, reporting to leadership (required)
- Minimum of three (3) years of forecasting and budget management (preferred)
- Minimum of three (3) years of marketing database and display campaign management experience (preferred)
Skills
- Knowledge and understanding of Digital channel marketing principles
- Knowledge and understanding of channel management best practices
- Strong analytical, math, forecasting, and problem-solving skills
- Exceptional interpersonal and communication skills, with the ability to articulate the rationale clearly and concisely behind the methodology that goes into lead generation
- Detail-oriented, self-motivated, strategically minded, flexible and driven by goals
- Excellent written and verbal communication skills
- Effective teamwork skills, and use of sound judgment
- Excellent project management skills
- Strong organizational skills with the ability to simultaneously manage multiple projects and tasks
- Proficient in Microsoft Word, Excel, and PowerPoint
Abilities
- Ability to navigate cross functional collaboration across the organization
- Ability to work independently and as part of a team
- Ability to identify gaps and opportunities
- Ability to keep a customer-centric focus
Standard Abilities
- Able and willing to:
- Communicate, think, learn, and reason
- Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
- Safely ambulate and/or maneuver when on-site at Company locations
- Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
- Ability to use good judgment, problem-solving and decision-making skills
- Ability to maintain confidentiality and manage sensitive information with discretion
- Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
- Ability to gain, understand and apply information and data as it relates essential functions of the position
- Ability to foster long-term relationships with stakeholders
Work Environment
- Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
- This position is designated as:
- Remote; Employees must meet minimum technical standards for eligibility and participation.
- Travel Requirements
- Overnight travel required up to 15%
- We are an Equal Opportunity Employer and do not discriminate against applicants or employees due to race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age, disability, genetic information or any other federal, state or local protected class.
- Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.
