Join us as a Digital Marketing Manager

Are you ready to be a driving force behind transforming healthcare education? At Concorde, we're not just shaping careers; we're transforming lives. Our mission-driven approach to education impacts the lives of our students, strengthens our communities, and empowers individuals to achieve their dreams. As a Digital Marketing Manager at Concorde, you'll play a pivotal role in our continued commitment to personal, professional, and community development.

Position Summary:

The digital marketing manager supports digital media campaigns aimed at driving student recruitment. This role is responsible for generating inquiries across digital paid sources including paid search, paid social, display networks, digital video, affiliate partners and managing the approved budgets associated with these activities. 

Why Choose Concorde? 

·         Impact the lives of students and contribute to community development.

·         Embrace a mission-driven environment that values growth and compassion.

·         Access continued professional development and growth opportunities.

·         Participate in personal and community development initiatives.

·         Concorde provides a competitive salary, comprehensive benefits package, as well as education and tuition reimbursement programs.

In addition to joining an organization with an outstanding mission, Concorde is happy to provide the following Benefits You'll Love - 

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family for all eligible Concorde and UTI programs of study.
• Flexible Time Off for Exempt Employees (FTO): Take time off as needed with no limit, no accrual, and full pay—just get approval in advance.
• Accrued Vacation for Full-Time and Part-Time Non-Exempt Employees: Full-Time employees accrue 2 weeks of paid vacation per year and Part-Time employees accrue based on the number of hours worked each week. This is in addition to paid holidays and paid sick leave. 
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days.
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby.
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents.
• Pet Insurance: Competitive coverage for your furry family members through ASPCA.
• Health Plan Enrollment: 30 days to choose your health plan with coverage starting after one full month of employment.

Explore more benefits here: UTI Benefits

Salary Range: 80K to 90K

• Collaborate with the marketing department head and cross-functional leaders to understand the digital marketing needs of the business 
• Create strategies to meet lead generation goals across business units and academic programs while maintaining balanced combination of online marketing channels to reach the target audience 
• Comparison testing to determine the optimal variables in lead generation materials 
• Identify and evaluate new lead generation channels and sources 
• Track and report demand generation performance to budget and prior year to evaluate effectiveness of strategies 
• Perform digital marketing and funnel auditing to measure results of current strategies 
• Refine and optimize channel mix and timing to support conversion goals 
• Manage channel sources and partners including agency and affiliate sources 
• Manage acquisition cost metrics within budget requirements 
• Monitor and address leads from initial contact to conversion for budgeted vs. actual variances and data accuracy 
• Report out performance of lead generation goals monthly for budgeted vs. actual 
• Provide forecast and growth opportunity projections 
• Manage the digital creative process and ensure compliance for approval

Other Duties as Assigned

Education / Experience 

• Bachelor’s Degree in marketing, communications, or related field (required) 
• Minimum of five (5) years digital marketing management, campaign building, bid optimization, vendor management (required) 
• Minimum of three (3) years search engine optimization, search engine marketing, and ad budget management experience (required) 
• One (1) year of experience developing comparison testing, reporting to leadership (required)  
• Minimum of three (3) years of forecasting and budget management (preferred) 
• Minimum of three (3) years of marketing database and display campaign management experience (preferred)  

Skills 

• Knowledge and understanding of Digital channel marketing principles 
• Knowledge and understanding of channel management best practices  
• Strong analytical, math, forecasting, and problem-solving skills 
• Exceptional interpersonal and communication skills, with the ability to articulate the rationale clearly and concisely behind the methodology that goes into lead generation 
• Detail-oriented, self-motivated, strategically minded, flexible and driven by goals  
• Excellent written and verbal communication skills  
• Effective teamwork skills, and use of sound judgment  
• Excellent project management skills  
• Strong organizational skills with the ability to simultaneously manage multiple projects and tasks  
• Proficient in Microsoft Word, Excel, and PowerPoint 

Abilities 

• Ability to navigate cross functional collaboration across the organization 
• Ability to work independently and as part of a team 
• Ability to identify gaps and opportunities 
• Ability to keep a customer-centric focus 

Standard Abilities 

• Able and willing to: 
  • Communicate, think, learn, and reason 
  • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks 
  • Safely ambulate and/or maneuver when on-site at Company locations 
  • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility 
• Ability to use good judgment, problem-solving and decision-making skills 
• Ability to maintain confidentiality and manage sensitive information with discretion 
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously 
• Ability to gain, understand and apply information and data as it relates essential functions of the position 
• Ability to foster long-term relationships with stakeholders 

Work Environment

• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises. 
• This position is designated as: 
  • Remote; Employees must meet minimum technical standards for eligibility and participation. 
• Travel Requirements 
  • Overnight travel required up to 15%