Marketing Specialist - REMOTE

Marketing Specialist

The Marketing Specialist serves as the key marketing strategist and main point of contact for assigned campuses and admissions teams across the company. This role is responsible for executing local marketing event plans, partnering with admissions to build local, mutually beneficial relationships, and providing key competitive and market opportunity insights back to the internal marketing team. Using these available tools, the Marketing Specialist drives performance within their territories to exceed budgeted enrolls/starts for each campus.

In addition to joining an organization with an outstanding mission, Concorde is happy to provide the following Benefits You'll Love - 

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family for all eligible Concorde and UTI programs of study.
• Flexible Time Off for Exempt Employees (FTO): Take time off as needed with no limit, no accrual, and full pay—just get approval in advance.
• Accrued Vacation for Full-Time and Part-Time Non-Exempt Employees: Full-Time employees accrue 2 weeks of paid vacation per year and Part-Time employees accrue based on the number of hours worked each week. This is in addition to paid holidays and paid sick leave. 
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days.
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby.
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents.
• Pet Insurance: Competitive coverage for your furry family members through ASPCA.
• Health Plan Enrollment: 30 days to choose your health plan with coverage starting after one full month of employment.

Explore more benefits here: UTI Benefits

Salary Range: $65K to $70K Annually 

Principal Accountabilities & Deliverables

• Partner with stakeholders and identify key local employer/industry partners to increase market penetration
  • Create supporting collateral and spotlights highlighting graduate and partner success stories
• Capitalize on opportunities for each campus's unique set of education programs.
  • Assist with developing local marketing event plans for each campus, with an eye on driving performance
  • Compile local competitive intelligence and shares with marketing team for strategic integrations
• Collaborate with various teams to create localized direct marketing content (emails, landing pages, and flyers) that drives enrollment intent in assigned campus markets
• Execute communication plans for new campus openings/expansions
• Assist the public relations team for campus openings and/or program launches/expansions
• Collaborate with internal teams to develop campus-specific creative content to drive performance
  • Assist with basic design, editing, and proofing of marketing materials
  • Drive alignment with brand, accessibility, and compliance guidelines
• Monitor, schedule, and support social media channel engagement and online events
• Prepare a monthly review of media performance
  • Review with leadership teams
  • Develop new opportunities to drive additional performance, including social media content performance

• Other duties as assigned

Education/Experience

• Bachelor's degree in Marketing, Journalism, or other relevant field (required)
• Minimum of three (3) years of experience crafting, executing and measuring the performance of local marketing plans (required)
• Experience copywriting for a variety of print and digital channels (preferred)
• Experience managing social media content calendars and channels, preferably in healthcare or higher education settings (strongly preferred)
• Experience presenting key findings and strategic recommendations to cross-functional leaders (preferred)

Skills

• Fast-paced, self-starter with a driving curiosity for local marketing strategies
• Highly organized; multitask successfully, detail oriented and work under tight deadlines
• Strong conceptual skills and the ability to support and communicate ideas
• Actively look for ways to assist with employee's needs
• Understand the implications of new information for both current and future problem-solving and decision-making
• Be aware of others' reactions and understanding why they react as they do
• Identify complex problems and reviewing related information to develop and evaluate options and implement solutions
• Present ideas in a clear and compelling manner, both verbally and in written format
• Exceptional listening and conflict resolution skills
• Intermediate level presentation and training facilitation skills
• Drive, and be accountable for, results in a fast-paced environment
• Basic to Intermediate level proficiency with productivity software (MS Office)
• Basic proficiency with Canva and Adobe Creative Suite
• Collaborative and team-oriented with exceptional organizational, written and oral communication skills
• Solid understanding and familiarity with online marketing and social media best practices

Standard Abilities

• Able and willing to:
  • Communicate, think, learn, and reason
  • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
  • Safely ambulate and/or maneuver when on-site at Company locations
  • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders

Work Environment

• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
• This position is designated as Remote. Employees must meet minimum technical standards for eligibility and participation.
• No travel required.