Social Media Specialist

Social Media Specialist

The Social Media Specialist is a results-driven individual who is passionate about connecting with people interested in entering the skilled trades. Reporting to the Manager of Digital Content, this critical role is responsible for actively managing the company's online reputation, driving positive engagement, crafting engaging content, and managing our social media influencer program. The Social Media Specialist is a creative thinker and storyteller with strong writing skills who is able to translate the company's voice and tone for social media, track social conversations, and make our content accessible and engaging.

In addition to joining an organization with an outstanding mission, Concorde is happy to provide the following Benefits You'll Love - 

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

• Work with the Content Manager and agency partners to help run social accounts in order to increase engagement, traffic, and followers
• Help manage editorial calendars and workflows; create, review, and edit content submitted by third-party partners
• Package web content (including blog articles) in engaging ways in order to drive social media referral traffic back to our website where people can fill out lead forms
• Optimize and execute the community engagement strategy through monitoring conversations and respond when needed to address concerns and ensure the company is being represented in a positive manner
• Provide a timely response to individuals requesting information through the company's social media channels
• Foster and build relationships with community power users and influencers
• Track and analyze data to help improve overall social media marketing performance
• Report on content topics that drive the most engagement, frequent comments and questions that need to be addressed, and overall sentiment across our social channels in order to improve our overall social media content marketing strategy
• Work with social media influencers to increase awareness and positive sentiment
• Ensure that all communications are compliant
• Other duties as assigned

Education/Experiences

• HS Diploma/GED (required);
• Associate's degree in marketing, social media, digital marketing, or other related field (preferred)
• Minimum two (2) years of experience (required); Specific agency social media role experience (preferred)

Skills

• Write persuasive, action-oriented content across platforms, aligning with brand objectives
• Execute social media campaigns across Facebook, Instagram, Snapchat, Twitter, and emerging platforms
• Conceptualize and deliver creative social strategies that drive engagement and growth
• Provide exceptional customer service through timely, thoughtful communication
• Develop and manage editorial calendars for multiple social media accounts
• Monitor, moderate, and engage in social media communities to protect and enhance brand reputation
• Apply brand standards, voice, and tone to content while ensuring legal and regulatory compliance
• Organize and manage multiple projects and competing priorities with efficiency and accuracy
• Adapt to shifting priorities and fast-paced environments while maintaining high-quality output
• Collaborate effectively with cross-functional teams and build strong internal partnerships
• Leverage knowledge of the transportation and motor sports market to tailor marketing efforts
• Maintain rigorous attention to detail in all content creation and campaign execution
• Contribute to a collaborative team culture with strong interpersonal and communication skills
• Analyze and report on social media content performance to optimize future strategies

Standard Abilities

• Able and willing to:
  • Communicate, think, learn, and reason
  • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
  • Safely ambulate and/or maneuver when on-site at Company locations
  • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders

Work Environment

• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
• This position is designated as Remote. Employees must meet minimum technical standards for eligibility and participation.
• No travel required